Altkorn J. Strategia marki. Warszawa: Polskie Wydawnictwo Ekonomiczne; ISBN Altkorn J, Kramer T, editors. Leksykon marketingu. 13 J. Altkorn, Strategia marki, PWE, Warszawa , s. 40 i H. Barich, Ph. Kotler, A framework for Marketing Image Management, Sloan Management Review. J. Altkorn, Strategia marki, PWE, 2. J. Kall, R. Kłeczek, A. Sagan, Zarządzanie marką, Wyd. Oficyna Ekonomiczna, 3. Ph. Kotler, W. Pfoertsch, .

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Pobierz PDF Jerzy Altkorn Strategia Marki Pdf

Knowledge of communication channels, advertising media, their advantages and disadvantages, ATL and BTL campaigns, advertising forms 6. Basic knowledge of marketing concepts; marketing mix, promotion mix, the determinants strateyia advertising effectiveness. Additional information registration calendar, class conductors, localization and schedules of classesmight be available in the USOSweb system:.

During the classes students will take part in debates, group discussions and simulations which allow a better understanding of issues concerning European marketing. Mizera, Wirusowe aplikacje do zarabiania, A.

Strategia marki – Jerzy Altkorn – Google Books

Market research on the EU market 3. Target Group, the fit and the lack, contexts, cultural, social, historical, advertising message, channel selection reach, frequency and length of the campaign. No registered users and 9 guests. Knowledge of key terms and concepts associated with advertising 5. Marketing mix product, price, place, promotion. Creation of advertising messages Other competences 1.


Produkty krajowe czy zagraniczne, Polskie Wydawnictwo Ekonomiczne, Warszawa The percentage of each component in the final evaluation is given below. Altkorn, Strategia marki, Polskie Wydawnictwo Ekonomiczne. You are not logged in log in.

Advertising vs. PR – University of Warsaw

The subject analysis is based on the presentation of European research in the field of marketing. Who is online Users browsing this forum: The aim of the course is to introduce students to the subject sttrategia the European marketing. Understands the need to define objectives, target groups and research projects. General determinants of advertising effectiveness. Researches on the European market.

Euromarketing and the marketing environment in the EU countries 2.

The basic skills of planning, selection of resources and team and to carry out an advertising campaign. It also discusses the influence stratgeia company internationalization and social and cultural factors. Additional information registration calendar, class conductors, localization and schedules of classesmight be available in the USOSweb system: Harackiewicz T, Rydel M.

Altkorn — Strategie marki, wyd. Advertising media, external, ambient, BTL, corporate identity, advertising for events, BTL, advertising for events, advertising through sponsorship, product placement, naming rights The basic strrategia used in advertising.


Knowledge of the most frequently used motifs, subjects, cancellations of advertising, the role of brand hero. Knowledge of basic indicators used in media planning for advertising campaign. Create your website today. Commodity distribution on the European market 6.

Who could help me? The history of advertising. Marketing research, competition analysis, the study of advertising perception. Gaining a narki for the class is based on: The user has requested enhancement of the downloaded file. Product on the European market 5.

altkorn strategia marki pdf file

Ulmer – Northwestern University ; Ulmer, M. Faculty of Journalism, Information and Book Studies. Copywriting, advertising language, persuasion techniques used in advertising. Planning and implementation of an advertising campaign. Appeals ads – comfort, luxury, better health, joy, leisure, economy, etc.

Advertising on the European market.