What triggers fascination, and how do companies, people, and ideas put .. Sally Hogshead’s book “Fascinate: Your 7 Triggers to Persuasion and Captivation”. Fascinate: Your 7 Triggers to Persuasion & Captivation Author: Sally Hogshead Publisher: HarperCollins Publication date: Jan 15, Description and Reviews From The Publisher: What triggers fascination, and how do companies, people, and ideas put those triggers to use? Why are you.

Author: Tygotaxe Daibei
Country: Saudi Arabia
Language: English (Spanish)
Genre: Software
Published (Last): 13 June 2016
Pages: 394
PDF File Size: 4.45 Mb
ePub File Size: 11.42 Mb
ISBN: 465-8-43271-192-9
Downloads: 7686
Price: Free* [*Free Regsitration Required]
Uploader: Goltizuru

When companies earn trust over time they are demanding an investment of time and effort in themselves and their products.

Certainly I understand my own “brand” better, but I’ll probably have to re-listen to the book if I’m to apply Sally’s recommendations in real life. This book will tell you how. I not about alarm or vice, but based on Hogshead’s definitions I do see several potential badges for promoting my art: It’s more persuasive than marketing, advertising, or any other form of communication.

Fascinate Speed Summary: Your Seven Triggers to Persuasion & Captivation – Brand Genetics

Mar 16, Zana rated it did not like it Shelves: We each exhibit a unique and consistent pattern of stress signals.

How can each of us use these same triggers to stand out from the competition, spark conversations and create advocates?

It’s good but I feel like she could have done a bit better with a little more explanation on the psychology behind it and less on the selling of it. Which triggers for me the question will the author also be able to fascinate? It is painfully obvious that her marketing ideas, while somewhat interesting, were thickly padded to make a sellable product for the general public. Customers who viewed this item also viewed. English Choose a language for shopping.

Lust—feeling, 5 senses, tease and flirt. Knowledge, application, and awareness of these triggers can help one understand why people get enthralled by an idea, a TV series, a personality, etc.

Sep 05, Sofia rated it really liked it. Fascination is truly a fascinating fascintae and starts to explain human behavior and why we do irrational or illogical things. And by activating the right triggers, you can make anything become fascinating.


Thanks for telling us about the problem. Customers who bought this item also bought. And as the author claims the forces of fascination shape your ides, opinions and relationships. Outlining seven triggers which “bring meaning to all types of otherwise meaningless scenarios,” the author reveals how powerful brands like FedEx, Walt Disney World Theme Park and W Hotels combine such triggers as lust, power, mystique, perusasion trust in different proportions to reel in consumers or reinforce messaging.

Even with all of the planning that goes into marketing and advertising campaigns things can go askew. I wish I had my 14 bucks back. Starts out with a bang, but then quickly becomes repetitive. Many of us are drafting the final caltivation of their yearplan in the forthcoming weeks. Foundational does not mean boring. The appendix with the study results a study made explicitly for the author seems dubious as well. Jun 21, Mariano rated it it was ok. In this increasingly transparent world, fo book is a must-read for anyone wanting to take control of their career and influence the kind of people they’d love to do business with, or have buy their books, read their blog posts or whatever.

While I understood the basic psychology of the majority of her triggers; I didn’t fully understand, or sometimes even recognize, their origin. As such, the word “fascination” becomes practically meaningless by the end of the book. Forces competition to realign If she represents the best of the marketing elite out there, no wonder that old industry is viewed so poorly.

Fascinate: Your 7 Triggers to Persuasion and Captivation

Amazon Inspire Digital Educational Resources. If something is disgusting to you, “you are fascinated”. Foundational does not mean boring.

What is the data? The material was redundant at times and I felt the author was trying to sell me on joining her website.


Get this audiobook fascinste a second, free. Fascinate, Revised and Updated: She circu Great premise, poor execution– The seven triggers of fascination – persuasioon, mystique, vice, alarm, power, prestige, trust – are easy to remember but are not really useful because they are blanket terms that encompass whole hosts of things that aren’t commonly associated with those words per se.

I would recommend this book to anyone who wants to improve not only their self and triygers marketing skills, but also their everyday conversations. Creates urgency with a threat of negative consequences, deadlines, and distress — focuses not on the crisis most likely, but the crisis most feared.

What trigger will prompt your customer to act? Sure, this was clearly one of those books written by an agency member in order to promote their work, and as such carries the traditional light reading and assertion that this is the end-all and be-all of marketing methods, but it’s still pretty interesting.

This book includes a private code to unlock one free complete profile. Top Reviews Most recent Top Reviews. Do the exercises at the end relative to yourself or your brand. After our first meeting in September, we agreed the book was overhyped. Crafting Fascinating Ads Marketers csptivation transform brands into fascinations with the help of fascinating ads — that sell more, to more people, more often and for more.

Books | How to Fascinate

griggers This site uses Akismet to reduce spam. The research methodology was anecdotal and dodgy — you can’t get statistically significant results from such a small sample size, and the questionnaire that I took was inspecific and yielded bizarre results. Learn how your comment data is processed.

Loved this book, gave a clear set of plans and ideas for all marketing needs. Wield your new-found powers of fascination wisely.