HUL PROJECT SHAKTI PDF

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With some 48, Shakti Ammas and 30, Shaktimaans, HUL reaches over three million households in , villages in 15 states. Project. Case: ‘Project Shakti’ of HUL. Project Shakti. It was a initiative of Hindustan liver limited company to enter the rural market efficiently along with. Equitymaster presents the an overview and analysis of HUL’s rural distribution programme, Project Shakti.

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HUL: Project Shakti business model overview

Project Shakti has been replicated in Pakistan and Sri Lanka. By the following measures Shakti can contribute for HLL bottom line. Project Shakti business model overview “. Thursday, December 11, Case: Projects like Project Shakti will go a long way in ensuring inclusive growth in India. How insider buying and a super-investor increasing his stake helped us to find our next recommendation.

Case analysis, solutions to problems, articles related to different subjects of management studies etc.

It was a initiative of Hindustan liver limited company to enter the rural market efficiently along with a social objective of empowering rural women.

It is amply clear that India can never progress unless it empowers its womenfolk. Jaggi Nov 28, Project Shakti It was a initiative of Hindustan liver limited company to enter the rural market efficiently along with a social objective of empowering rural women.

Project Shakti has helped thousands of women – and also men.

These include poor infrastructure, dispersed settlements, lack of education and a virtually nonexistent medium for communication. Empowerment of women is sure to improve the social status of women in India. Equitymaster requests your view! Information contained herein does not constitute investment advice or a personal recommendation or take into account the particular investment objectives, financial situations, or needs of individual subscribers.

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The company countered this problem by hosting Shakti Days. Project Shakti business model overview. Archana Oct 14, Market Stats Other Indices Gold. For instance, Thombare’s brother Premchand joined her business as a ‘Shaktimaan’. Lamborghini Veteran filmmaker Mrinal Sen passes away at 95 More.

Management studies entries: Case: ‘Project Shakti’ of HUL

Moreover, the company has ready consumers in the SAs who become users of the products besides selling them. However, rural markets present their own sets of problems. He says that he hopes to see Project Shakti spread to Africa by the year-end. Suresh Prabhu Clamour grows for review of Reserve Bank’s ownership rules for private banks as Kotak deadline approaches Expect to nearly treble sales in India in This programme will help provide HUL with a growing customer base which will benefit shalti company for years to come.

About Us The Equitymaster Way. Newer Post Older Post Home. Here’s an analysis of the annual report of HIND. Moreover, men were not liable to go shaki a woman’s house and buy products.

Post a comment on ” HUL: With some 48, Shakti Ammas and 30, Shaktimaans, HUL reaches over three million households invillages in 15 states. More Views on News. Its a very good opportunity for development and employment opportunity in rural areas. Here an artificial market place was created with music and promotion and the ladies were able to sell their products in a few hours without encountering any stigma or bias. Comments are moderated by Equitymaster, in accordance with the Terms of Useand may not appear on this article until they have been reviewed and deemed appropriate for posting.

Launched inthe Shaktimaan initiative encourages men in the Shakti Ammas’ families to distribute its products in village clusters, and provides them bicycles. Also includes updates on the valuation of HIND. The project was designed for the Indian market.

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Empowering Women – and Men

In the meantime, you may want to share this article with your friends! Subscribe Hup Posts Atom. Your strategy for investing in and beyond. Equitymaster Agora Research Private Limited hereinafter referred as ‘Equitymaster’ is an independent equity research Company. Shakti Ammas are able to reach far flung areas, which were economically unviable for the company to tap on its own, besides being a brand ambassador for the company.

Gaur View my complete profile. Sales on the other hand came in at Rs 92 bn up Thank you for posting your view on Equitymaster!

Therefore, creating a self-sustaining model of micro-entrepreneurs in these areas made sense. Sales on the other hand came in at Rs 95 bn up 2. This is not directed for access or use by anyone in a country, especially, USA, Canada or the European Union countries, where such use or access is unlawful or which may subject Equitymaster or its affiliates to any registration or licensing requirement.

Here you will get all the material related only to management studies. Piyush Nagarkar January 13, at With the urban market saturated, FMCG companies are now targeting the rural markets.

Under this programme, trained communicators visit schools and village congregations promect drive messages on sanitation, good hygiene practices and women empowerment. Release Notes Terms Of Use.