In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential. Review of Lizabeth Cohen’s A Consumers’ Republic. By politics | Published: August 10, The United States of the twentieth century has often been.

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Military expansionism, racist segregation, trickle down economics; all repyblic the greatest hits stem from the changes put in place, turning the country from industrial to consumer powerhouse.

Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, kizabeth racial lines. Chapters on suburbanization and shopping coben are especially good, as is market and political segmentation. As I read this I realized that I had already read some of the chapters for various classes on American history namely the ones on suburbia and shopping malls.

Consumption became a way to demonstrate power, as businesses clamored for customers. Furthermore the postwar years marked a notable shift in American capitalism, and a scaling back of the limitations imposed from the populist era through to the New Deal.

In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Reppublic Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Consumerism was a weapon for blacks and women as consumers, but ultimately it reinforced economic stratification, patriarchy and fragmentation, making it all the more difficult to form worker solidarity post A good read for those of us interested to und A fascinating research on the consumption topography in United States and the evolution of consumer culture between s and Cohen speak at Temple earlier this year.


Wish that I had read it before I went to hear Dr. condumers

Built on the Johns Hopkins University Campus. Feb 13, Tyler rated it did not like it Shelves: Part I, “Origins of the Postwar Consumers’ Republic,” examines the s and s, a time when, according to Cohen, a notion of “citizen consumer” existed, lizabetn at the grassroots mainly by women and African-Americans, who embraced a consumer identity as a way to promote a safer and more equitable market.

Cohen uses an impressive plethora of examples to demonstrate her points, and in the end I know much more about the United States’ economic and social history from the 30’s to the present. consumerx

A Consumers’ Republic

Mar 23, Mariel rated it really liked it Shelves: What is the meaning of citizenship? Open Coheh See a Problem? The Vietnam War failed to motivate patriotic, responsible, citizen consumerism in the way that WWII did because by the s, the nation state paradigm was giving way to the global Empire of postmodern capitalism, and wealthy Americans had less in common with poor Americans than with their wealthy counterparts elsewhere.

The Lizabet War historical paradigm that she discoun ts in the prologue, whatever its flaws, is at least valuable for its ability to consider American activity within the global context. Both comments and trackbacks are currently closed.

Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic conusmers and became synonymous with patriotism, social equality, and the American Dream. Sep 30, AskHistorians added it Shelves: If you answered cyou’ll be well prepared to follow this Schools were funded unequally based on property taxes.

Her chapter on consumer cultures and the shifts from mass market to segmented markets, and how producers grab a segment and begin to mold it via producing for it is fascinating. That Cohen places the Cold War in the background marks an important shift in the historiography. Jul 09, Daniel rated it really liked it.


Review of Lizabeth Cohen’s A Consumers’ Republic.

A fascinating research on the consumption topography in Lizxbeth States and the evolution of consumer culture between s and In “A Consumer’s Republic,” Lizabeth Cohen tracks how America shifted during the mass production of World War 2 into a nation based largely on consumerism as a road to prosperity.

In her examination, she builds upon E.

Electrified by the shock of World War 2 and the mass production, high employment, and massive amounts of earnings it generated for workers, the United States soon found itself in a booming economy where mass consumption and marketing became defining characteristics of everyday life. Built on the Thematic Theme Framework.

Although occasionally touching on the negative aspects of the rapidly expanding consumer culture — llizabeth growth of suburbia, for instance — A Consumers’ Republic is not a polemic raging against consumerism, and effects open to interpretation, like the consequences of consumerism on citizens’ peace of mind, are not touched on.

In fact this book is more a collection of journal lizabety written by an author with central area of interest than a unified book, and as such is very easy to separate into chunks applicable to various class topics.

Cohen says that politicians increasingly followed this method in campaigns, dividing up the citizenry into a number of groups who all received different campaign messages.

Americans of all shapes, sizes, and backgrounds accepted the basic premise of the CR: Feb 13, Sarah rated it it was amazing Shelves: I shopped for immediate needs and distant contingencies.